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When we picture the ideal environmentalist, we likely have in mind someone who dedicates herself to reducing her own environmental footprint through individual choices about consumption鈥攄riving a fuel-efficient car, for example, or eating less meat, or refusing plastic straws. This is a benchmark that many aspire to鈥攁nd many others reject. In Eco-Types, Emily Huddart Kennedy shows that there is more than one way to care about the environment, outlining a spectrum of eco-social relationships that range from engagement to indifference.

Drawing on three years of interviews and research, Kennedy describes five archetypal relationships with the environment: the Eco-Engaged, often politically liberal, who have an acute level of concern about the environment, a moral commitment to protect it, and the conviction that an individual can make a difference; the Self-Effacing, who share the Eco-Engaged鈥檚 concerns but not the belief in their own efficacy; the Optimists, often politically conservative, who are confident in their relationship with the environment, doubt the severity of environmental problems, and resent insinuations that they don鈥檛 care; the Fatalists, who are pessimistic about environmental decline and feel little responsibility to adopt environment-friendly habits; and the Indifferent, who have no affinity for any part of the environmental movement.

Kennedy argues that when liberals feel they have a moral monopoly on environmental issues, polarization results. If we are serious about protecting the planet, we must acknowledge that we don鈥檛 all need to care about the environment in the same way.