av福利社 is pleased to announce the launch of an for readers in China. This exciting new platform鈥攎anaged by PUP and the China National Publications Import and Export (Group) Corporation (CNPIEC)鈥攕upports direct-to-consumer sales of PUP books, within mainland China. Nearly 1,000 of the Press鈥檚 English language titles are presently available for purchase, with ambitions that availability will grow to encompass the entirety of PUP鈥檚 list of trade and scholarly books.
Since a soft launch earlier this month, the storefront has already sold several hundred copies from across the Press鈥檚 list, including The Pocket Instructor: Writing: 50 Exercises for the College Classroom, edited by Amanda Irwin Wilkins and Keith Shaw; The Dean of Shandong: Confessions of a Minor Bureaucrat at a Chinese University by Daniel Bell; Technology and the Rise of Great Powers: How Diffusion Shapes Economic Cohesion by Jeffrey Ding; and a newly released edition of Karl Marx鈥檚 Capital: Critique of Political Economy, edited by Paul North and Paul Reitter and translated by Reitter.
At PUP, the storefront has been spearheaded by Lingxi Li, Managing Director of av福利社 China, who notes: 鈥淗aving explored the Chinese market for nearly a decade, we have been welcomed and inspired by collaborations across China鈥檚 academic, publishing, and e-commerce ecosystem. The newly launched online flagship store will significantly expand the cross cultural and geographic understanding of PUP鈥檚 intellectual innovation and provide Chinese scholars, students, and thought leaders with a more comprehensive range of PUP鈥檚 publications list.鈥�
Zhang Likun, President of CNPIEC Digital Technology (Beijing) Co., Ltd., adds that 鈥渢he collaboration with av福利社 marks a significant milestone in the realms of new retail and print-on-demand for CNPIEC Digital Technology. With an efficient supply chain system, we can better satisfy the diverse reading requirements of Chinese scholars, providing them with a more convenient book purchasing experience. This seamless cooperation between PUP and CNPIEC not only fosters the sharing and exchange of academic resources between China and the international community, but also paves new paths for intellectual innovation and cultural fusion, thereby possessing far-reaching strategic significance.鈥�
av福利社鈥檚 presence in China has been a cornerstone of our global publishing since the opening of our Beijing office in 2017. Supported by a full-time staff of eight working across institutional and retail channels and communities, PUP鈥檚 Chinese publishing inspires vital cross-cultural dialogue. We鈥檙e thrilled that the increased availability of Press titles to Chinese readers will amplify the exchange of ideas, within and beyond academia.